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Eco Friendly Dahi Handi (Krushna Janmashtami) Festival 2017 was organized in association with IDEAL Book Company and MPCB. In this program, anti-noise pollution awareness rally was organized by famous Marathi film industry celebrities on the Open Deck Bus Service of Best Transport Service. Notable film and TV celebrities were present at this rally. On the eve of Dahi Handi, this rally was organized in the presence of street-play celebrities in Dadar, Lalbagh area. Eco-friendly Dahi Handi was smashed in the presence of young celebrities from Zee TV and ETV. At the time, in front of Chhabildas High School in Dadar,Mumbai the noise-free eco-friendly Dahi Handi was smashed along with celebrities from the film and theatre industry.